Mentor
CIM | The Chartered Institute of Marketing -2024 – Present
As a mentor for the Chartered Institute of Marketing, I support marketing graduates and junior marketers in developing their skills, building confidence, and navigating their career paths. I provide practical guidance, industry insights, and professional development advice to help them achieve their goals and grow within the marketing profession.
Commerical Director
Aston Shaw – 2023 – PresentAs a mentor for the Chartered
As Commercial Director at Aston Shaw, I led a full brand transformation and revitalised the firm’s go-to-market strategy to drive growth and modernise its market presence. Key achievements include launching a strategic partnerships division and developing an outsourced go-to-market model to expand reach and enhance service delivery.
Mentor
MET Mentoring(Powered by Met Marketing) – 2022 – 2024
As a mentor, I supported marketing graduates in preparing for successful careers by providing guidance on CV writing, interview techniques, and essential soft skills. I helped individuals navigate their entry into the marketing sector with tailored advice and practical support to boost their confidence and employability.
Global Client Director
Insyt Agency Limited – 2020 – 2021
I directed international commercial operations across USA, EMEA and APAC, managing high-value enterprise accounts and driving revenue growth through strategic campaign alignment and robust client management. I led cross-border contract negotiations, restructured account practices to boost retention and upsell rates, and built a high-performing team to deliver measurable results for global brands.
European Enterprise Director
Huboo
I led this fulfilment and logistics powerhouse’s strategic expansion across Europe, building the commercial infrastructure and enterprise sales function to support scalable, cross-border growth. I introduced MEDDIC frameworks, enhanced CRM and marketing automation systems, and aligned commercial strategy with product and operations to boost sales velocity, pipeline quality, and client retention.
Commerical Director (South East Asia)
Big Mobile – 2019 – 2020
I spearheaded Big Mobile’s market entry across Indonesia, Singapore, the Philippines, and Malaysia; introducing their AI‑driven Buddy platform to regional agency networks, enterprises, and brand stakeholders and tailoring go‑to‑market strategies to diverse regulatory and commercial landscapes. I built and led a high‑impact account management team, drove demand generation campaigns across key verticals such as media, automotive, and healthcare, and forged strategic partnerships that positioned the platform as a premium time‑based attention optimization solution in a competitive ecosystem.
International Media Parterships Manager
The Drum – 2017 – 2017
Brought in on a short-term contract to support The Drum’s go-to-market strategy, I focused on developing strategic partnerships across events, digital marketing, and offline media. I helped expand commercial opportunities and deepen brand engagement by aligning partner offerings with The Drum’s audience and editorial strengths.
Global Senior Sales Director
Zivelo – 2016 – 2019
I led a 100+ person commercial organisation across four continents, driving a 300% revenue increase by positioning the company as a premium provider of self-service kiosks and digital signage solutions. I secured multi-million-pound contracts across QSR, healthcare, retail, and banking sectors, redesigned the customer journey, and aligned go-to-market strategy with product innovation to expand market share and deepen client engagement globally.
Regional Sales and Marketing Manager
Letbwise – 2014 – 2016
At this local estate and lettings agency, I led initiatives that elevated the agency’s profile and secured key contracts with the Scottish Government. By aligning marketing strategies with public sector requirements and enhancing client outreach, I helped drive business growth and strengthen credibility in a competitive property market.
Sales and Marketing Manager
All Response Media – 2013 – 2014
I supported brands in developing and executing effective media strategies to drive growth across the UK. By optimising campaign planning and coordination, I helped enhance brand visibility and maximise return on media investments in a dynamic market.
Senior Sales Executive
STV – 2010 – 2013
At STV, a leading Scottish broadcaster and content producer renowned for its popular linear channel and free STV Player streaming service, I developed compelling advertising strategies and campaigns for a wide range of brands; leveraging STV’s extensive reach, award‑winning programming, and digital-first capabilities. My work brought brand messaging to life across television and digital platforms, helping clients engage STV’s robust audience base.
Sales Executive
ITV – 2009 – 2010
As part of the advertising team at ITV—Britain’s largest commercial broadcaster, I crafted compelling advertising strategies and campaigns across television and digital platforms. My work helped brands leverage ITV’s advanced solutions (like addressable advertising on ITVX and Planet V, and resources like ITV Hub and premium programming) to maximise reach, audience engagement, and campaign effectiveness.
Let’s get talking!
Are you ready to transform your commercial strategy and accelerate growth?
Do you need guidance on building high-performing teams or establishing strategic partnerships?
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